Edmonton Inner City Housing Society (EICHS) was expanding its geographic foot print for social housing outside the Inner City. The EICHS name was no longer relevant and at the same time they realized their presence with funders needed a bold step forward. Vision Creative was given the opportunity to rename the organization, repositioning it along the way. The opportunity included flipping the notion of “NIMBY” on its head and elevating the value the organization brings to the neighbourhoods it serves. Deliverables included name/descriptor, tagline, logo & corporate stationery as well as a creative platform for all communications including website. Working with both the board and management was a challenging and rewarding opportunity.