Rice Resource Technologies
Rice had a successful 40+ year run in the oil and gas service/supply sector. A new ownership structure and an increasingly competitive landscape indicated to management it was time to elevate their presence in the marketplace. Vision Creative was given the opportunity to develop a full brand strategy and then execute the new brand both internally and externally.
The new Rice brand was brought to life both through internal and external marketing and communications materials, but also through a series of implementation workshops to ensure the Rice experience matched the promise offered through the new marketing / communications materials. Deliverables included a new name, descriptor, tagline; corporate / divisional identities, brand launch materials including a brand book, launch event(s), and print / digital collateral from a corporate brochure to product line cards to display materials. Also included was design and copy recommendations for the new website and a B2B advertising platform. Vision created both the internal and external launch plan, and works with Rice on an ongoing basis.