Rice Resource Technologies
Rice had a successful 40+ year run in the oil and gas service / supply sector. A new ownership structure and an increasingly competitive landscape signalled to management that it was time to elevate their presence in the marketplace. Vision Creative was given the opportunity to develop a full brand strategy, then execute and launch the new brand both internally and externally.
The new Rice brand was brought to life both through internal and external marketing and communications materials; And also through a series of staff implementation workshops to ensure the Rice 'experience' matched the promise offered through the new marketing efforts. Deliverables included a new name, descriptor, tagline; corporate / divisional identities, a brand launch plan and materials including a brand book, launch event(s), and print / digital collateral ranging from a corporate brochure to product line cards to display materials. Also included was design and content recommendations for the new website and a B2B advertising platform. Vision works with Rice on an ongoing basis.