As the OAG’s communication partner, Vision Creative was tasked with reimagining their long-serving website. The goal was to improve the user experience (UX) and make it easier for visitors to find what they’re looking for (among a library of thousands of reports). An intensive performance audit led to a list of key recommendations, which informed the information architecture, design and development. Enhancing accessibility and SEO were also key components. Not only is the new site significantly easier and quicker to navigate – the backend is refreshingly simple for their team to manage.
