Vision Creative initially worked with MIC in a deep dive brand strategy development that included multiple discovery sessions with all stakeholders, a brand audit, and a competitive landscape analysis. This resulted in an overarching brand articulation for the firm. Execution included a formal internal launch with all employees, followed by an external launch to ensure the MIC client/patient experience matched the brand promise - ‘Instilling Confidence’. Marketing / communication deliverables included: launch materials, speaking notes, company brand book, new website, referral forms, booklets. Vision continues to work with MIC on a variety of communications deliverables including monthly point-of-purchase items and industry/sponsorship advertisements.
