Ontario’s second-largest wine producer committed to stepping up its market presence… thinking beyond the LCBO. They sought to rebrand their existing wine label program. And with demand for destination-based wine travel taking hold, they decided to open a retail tasting centre and store at their Niagara vineyard. Vision Creative served a flight of deliverables, which included a new master brand identity, labels for its three leading wines, stationery, in-store signage & merchandising, and promotional materials. Next time you’re in southern Ontario, treat yourself with a visit to Lakeview Wine Co.