Forbes Bros is an Edmonton based firm providing utility tower construction and related services. Recently the company has expanded operations into the USA by acquiring smaller complementary companies. Forbes’ success is built on a foundation of consistently delivering on commitments made to customers.
Vision worked with Forbes to articulate their market position – or brand – more clearly, both internally and externally. Vision also assisted Forbes in developing a company wide branding hierarchy that leveraged the equity of local firm acquisitions, while at the same time conveying the strength Forbes was bringing to the mix. The new branding hierarchy ensures easy and consistent transition for all future acquisitions. Vision also developed a company descriptor program that effectively conveys the variety of services Forbes provides their clients.
Deliverables included a new corporate identity program, usage guidelines and related stationery materials, a vehicle graphics program, a brand launch book and related marketing materials.