After a successful rebrand Drayden decided it was time to update their messaging with a targeted product specific campaign integrated across all lines of business - personal and commercial – and over all mediums - traditional and digital. The resulting campaign features a strong call to action over a variety of insurance scenarios, all in support of the brand proposition – “Drayden Insurance: Here. For you.” – highlighting the value in the relationship Drayden builds with its clients; to the extent that ‘partner’ became shorthand for the Drayden brand. Execution is on-going and includes outdoor, transit, print, direct mail, digital, and social media. As well elements of the campaign have been incorporated into the Drayden website and print collateral materials.
