With roots dating back to 1903, B&M is one of Alberta’s most storied law firms. As they embark on the next chapter, leadership sought to update the brand to reflect a more contemporary approach. After leading the firm through a brand discovery exercise to get to the heart of the brand, the Vision design team tastefully modernized the logo and all branded materials. The new look and brand articulation were shared with the entire team at a curated kickoff event. We’ve continued to support B&M in their ongoing marketing efforts: from recruitment to special events.