Alberta Grains

When the Alberta Wheat and Alberta Barley Commissions decided to merge into a single entity for grain growers, Vision laid the groundwork for the new brand.

This included a logo, visual platform, website amalgamation, digital and print materials. To manage the scale and complexity, we developed a strategic roadmap outlining a phased approach. A focused effort to meaningfully engage key stakeholder groups was instrumental in creating a shared sense of pride and ‘ownership’ of the new brand.

Deliverables:
• Stakeholder Engagement • Logo & Identity • Print Collateral • Website Amalgamation • Social Media Graphics • MailChimp Templates • Event Collateral • Ongoing Marketing Materials • Brand Launch